Paid Performance Marketing Manager

As our Paid Performance Marketing Manager, you will lead the strategy, performance, and growth of our paid marketing channels across Meta, TikTok, Google, Pinterest, YouTube, and emerging platforms. You'll be responsible for driving customer acquisition, retention, and revenue growth while managing budgets, optimising channel performance, and identifying new opportunities to scale the business.

Working closely with the founders and wider marketing team, you'll own the performance marketing roadmap, turning data and customer insights into actionable strategies that improve efficiency, increase return on investment, and support long-term brand growth. This role is ideal for a commercially minded marketer who combines strong analytical thinking with a deep understanding of digital marketing and customer acquisition.

We're looking for someone who enjoys being hands-on, is naturally curious, and is eager to learn. If your first instinct is to look at the data, understand what's driving results, and ask why something worked—not just what happened—you'll fit right in with how we think and work.

How We Approach Paid Performance Marketing:

• We make decisions based on data, using it to guide budgets, spending, and optimisation efforts.
• We care about understanding what's working, what's not, and where we can improve performance over time. 
• We're a small team that works closely together, pays attention to the details, and takes pride in the quality of our work. 
• You'll work closely with the wider team and founders, giving you the opportunity to learn quickly, take ownership, and make meaningful contributions.

Paid Performance Marketing Strategy & Growth

• Own the overall paid media strategy across all acquisition channels, ensuring spend is aligned with business objectives and growth targets.
• Develop and execute customer acquisition strategies across Meta, TikTok, Google, Pinterest, YouTube, and emerging platforms.
• Manage and optimise marketing budgets, forecasting spend, return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV).
• Identify new growth opportunities, audiences, markets, and channels to support business expansion.
• Lead testing strategies across creative, audiences, landing pages, and channel mix to drive ongoing performance improvements.

Channel Management & Optimisation

• Oversee the execution and optimisation of campaigns across all paid channels.
• Monitor performance and make strategic decisions around budget allocation and scaling opportunities.
• Ensure tracking, attribution, catalogue management, and platform hygiene are maintained to best-practice standards.
• Work closely with creative teams to develop high-performing content and advertising assets.

CRM, Retention & Loyalty

• Oversee email, SMS, and loyalty strategy to maximise customer retention and lifetime value.
• Manage campaign planning, customer segmentation, automation flows, and retention initiatives.
• Identify opportunities to improve customer engagement, repeat purchase rate, and overall retention performance.

Affiliate & Partnership Growth

• Own affiliate strategy and performance through Rakuten and other partnership opportunities.
• Develop relationships with key affiliate partners and identify opportunities to expand the program.
• Monitor and optimise affiliate performance to drive incremental revenue growth.

Reporting & Commercial Performance

• Deliver clear performance reporting and insights across acquisition, retention, and affiliate channels.
• Analyse customer and campaign data to identify trends, opportunities, and risks.
• Present recommendations and performance insights to founders and senior leadership.
• Own forecasting, budget planning, and performance tracking across all digital marketing channels.

• 2+ years of experience in paid performance marketing, digital marketing, or growth-focused roles, with hands-on experience managing paid advertising across Meta, TikTok, and Google.
• Proven ability to develop and execute customer acquisition and retention strategies that drive revenue growth and improve marketing efficiency.
• Highly analytical and data-driven, with strong experience interpreting performance metrics, forecasting budgets, and making strategic decisions based on commercial outcomes.
• Strong understanding of key e-commerce metrics including ROAS, CAC, MER, LTV, conversion rate, and customer retention.
• Experienced in managing marketing budgets and identifying opportunities to improve performance across channels.
• Proficient in Google Sheets and reporting tools, with the ability to turn complex data into clear insights and actionable recommendations.
• Commercially minded, with a strong understanding of how marketing contributes to broader business objectives.
• Proactive, solutions-oriented, and comfortable working in a fast-paced, high-growth environment where priorities can evolve quickly.
• Strong communicator with the ability to collaborate cross-functionally and confidently present insights and recommendations to senior stakeholders.
• Naturally curious and growth-focused, with a desire to continually test, learn, and identify new opportunities to scale performance.

You’ll be part of a globally recognized brand with a passionate community, collaborating closely with a tight-knit team to shape the next stage of growth. It’s a fast-paced, collaborative environment where strategic thinking and meaningful contribution are genuinely valued.

How to apply:

To apply, send your CV and a brief introduction telling us what you'd bring to the role to work@withjean.com.au.