Meaning 'eternal' in Greek, Aiónia is more than the name of our latest collection - it's a reflection of the memories, places and feeling of home that inspired it. We sat down with our co-founder, Evangeline, to talk about her connection to Greece, the making of the collection, and the stories behind Aiónia.
We wanted it to feel familiar. The kind of feeling you get when you return somewhere that instantly feels like home. As someone with Greek heritage, so many of my happiest memories are tied to summers there. Aiónia isn't about recreating those memories exactly, it's about capturing that feeling of ease, warmth and nostalgia that stays with you long after you've left.
The quieter moments, more than anything. Walking through villages before everyone wakes up, swimming in the early evening when the water is completely still, dinners by the sea. We weren't trying to reference Greece in an obvious way. It was more about capturing the rhythm of being there and letting that influence the colours, textures and mood of the collection.
I'd hope they slow down. Greece isn't somewhere you need to rush through trying to see everything. The best moments usually aren't planned. They're sitting at a taverna long after you've finished eating, swimming at a beach you stumbled across, wandering through little streets with nowhere particular to be. That's the Greece I love.
The Vinnie Dress. It's effortless and versatile, which is exactly how I think people dress in Greece. It's the kind of piece you throw on over swimwear during the day, then wear to dinner with different shoes or accessories. Those are always the clothes I end up living in when I'm there.
There's something special about the Cyclades. Every island has its own personality, but they all have this incredible light that's hard to describe until you've experienced it. Koufonisia has become one of those places for me. It's simple, beautiful and feels untouched in so many ways, which made it the perfect place to shoot Aiónia.
I'd keep it simple. Flat sandals, a woven bag, gold jewellery and pieces that work from the beach to dinner without needing to change. I always pack light when I'm over there, so I want clothes that can be worn in different ways and don't feel overthought.
It would be one of those late summer afternoons that slowly turns into evening. You've spent the day in the water, your hair is still salty, everyone is getting ready for dinner, and the light becomes soft and golden. Nothing extraordinary is happening, but somehow it's the moment you always remember.
We wanted it to feel familiar. The kind of feeling you get when you return somewhere that instantly feels like home. As someone with Greek heritage, so many of my happiest memories are tied to summers there. Aiónia isn't about recreating those memories exactly, it's about capturing that feeling of ease, warmth and nostalgia that stays with you long after you've left.
The quieter moments, more than anything. Walking through villages before everyone wakes up, swimming in the early evening when the water is completely still, dinners by the sea. We weren't trying to reference Greece in an obvious way. It was more about capturing the rhythm of being there and letting that influence the colours, textures and mood of the collection.
I'd hope they slow down. Greece isn't somewhere you need to rush through trying to see everything. The best moments usually aren't planned. They're sitting at a taverna long after you've finished eating, swimming at a beach you stumbled across, wandering through little streets with nowhere particular to be. That's the Greece I love.
The Vinnie Dress. It's effortless and versatile, which is exactly how I think people dress in Greece. It's the kind of piece you throw on over swimwear during the day, then wear to dinner with different shoes or accessories. Those are always the clothes I end up living in when I'm there.
There's something special about the Cyclades. Every island has its own personality, but they all have this incredible light that's hard to describe until you've experienced it. Koufonisia has become one of those places for me. It's simple, beautiful and feels untouched in so many ways, which made it the perfect place to shoot Aiónia.
I'd keep it simple. Flat sandals, a woven bag, gold jewellery and pieces that work from the beach to dinner without needing to change. I always pack light when I'm over there, so I want clothes that can be worn in different ways and don't feel overthought.
It would be one of those late summer afternoons that slowly turns into evening. You've spent the day in the water, your hair is still salty, everyone is getting ready for dinner, and the light becomes soft and golden. Nothing extraordinary is happening, but somehow it's the moment you always remember.
