BEHIND THE DESIGNS: SCOREBOARD

Sami + Evangeline | Founders

Inspiration for the collection?

The collection inspiration came from our personal needs, we just felt the pieces we’ve designed were the items we wanted to be wearing. It’s a new category of comfort with sweats, polos, tees and soft jacket that can be included in everyday wear. We wanted to pieces to be branded but with creative elements that make them fun to wear. It’s been a really exciting collection to design and are really happy with how it all came together.

Favourite piece from the collection?

S: All-Star Polo in Cream
E: All the A-League Tanks

Best moment from the shoot?

S: Shooting hoops between looks
E: Styling the looks with all our pieces and pieces from our upcoming collections

Styling tips for these pieces?

S: Dress the pieces up by mixing the tops/tees with a mini skirt, a nice pair of pants or throw a coat over the top if you’re some place cold
E: For sure have fun dressing them up

Deni | Graphic Designer

Favourite piece from the collection?

The A-League Tank and MVP Track pant in Black. I’ll be living in those, such good timeless wardrobe staples.

What does the process look like after handed design inspiration from Sami + Ange?

After Sami and Ange’s inspiration is first shared I then gather their inspiration and mine into one big mood board to get the ideas flowing. With this collection, we were inspired by the 80s/90s sports ads and jerseys so I loved researching and looking back at that era. First mock-ups are completed then we go back and forth numerous times to get to the final designs.

Favourite graphic design elements from this collection?

I love all the elements on the red A-League Tank. It was fun to mix in a range of different fonts and shapes for it to be bold and playful. Also love how this tank has six different colours featured.

Top 3 songs that remind you of this collection?

What's On Your Mind by Eric B. & Rakim
17 Days, Prince
UMI Says, Mos Def