Tell us how you met and when With Jéan was founded
S: We met through one of our best friends, an instant love and connection. We were soon planning trips to travel where the idea to start a clothing brand came about. We both had a mutual love for being creative, clothing, designing, photography, vintage shopping (the list goes on) with the desire to want to build something we thought was missing. With Jéan was founded in 2017 when we were 24 years old and as best friends we couldn’t be happier.
Highlight of your careers so far
S: The day we launched, I’ll never forget the amount of nerves and emotions.
E: So many! Every time we are on location shooting I’m always reminded of how lucky we are to be able to do this.
Which collection has been a stand out to you personally?
S: I really cannot choose, I’m a Gemini. They all have so much meaning and all have a story to tell.
E: Propaganda, we included old family photos in a print and that was really special and so cool we have pieces to show our kids one day with their grandma’s on there.
Favourite piece of the new collection?
S: The Sabrin Dress, it’s just so perfect.
E: The new Adeline top or Cindy Corsets, always good staples.
How has WJ evolved over the past 5 years?
S: Immensely, from the beginning we always said we would stay true to creating the pieces we want to see in our wardrobes and so as we grow and fashion evolves so do our designs. It is such a reflection of us and how we’ve grown over the years.
E: It’s always evolving because it is really an extension of the both of us and we grow and change and evolve constantly, in turn so does the brand and I think that is something people don’t understand, we aren’t following trends or mass market - we are just creating what we want to make and wear.
What can we expect from WJ in the next year?
S: Lots of exciting plans, I can’t give too much away but new categories, more accessibility to our store and changes in our process to focus on sustainability.
E: We’re always working on something new and exciting!